Synonymous
with Italian style, Giorgio Armani is one of the most successful and
influential designers of all time, and a dominating presence in the
fashion industry for the best part of three decades.
With the
help of Richard Gere's starring role in "American Gigolo," the Armani
suit became a trademark of 1980s wealth and taste.
The Italian
designer has messed little with the formula ever since, continuing to
turn out clothes that hold true to a conservative aesthetic of elegance
and understatement.
"I have never designed for design's sake," he
says. "For me, fashion is only fashion if it is worn. When I am
designing I always ask myself, 'Would my customer wear this?'"
Growing
up in Piacenza in northern Italy, Armani studied medicine but turned to
fashion after working as a window dresser in a Milan department store
in the early 1960s.
He was then taken on as a designer by Nino
Cerruti and spent the next decade making his mark in Milan before
launching his own menswear label with partner Sergio Galeotti in 1974.
A
women's collection followed a year later and the Armani empire has been
expanding ever since. Displaying keen marketing instincts, Armani
launched Emporio Armani and Armani Jeans in 1981 and has subsequently
used the brand to promote everything from sunglasses, furniture and
jewellery to the Armani/Nobu restaurant in Milan.
Even in his
eighth decade and with a fashion empire estimated to be worth more than
$3 billion to his name, Armani shows no signs of slowing down.
In
2005 he made his haute couture debut at Paris Fashion Week -- at a time
when many other designers were withdrawing from the made-to-measure
market.